The Question That I Really, Really Dislike.

This is a blog that I originally wrote a couple of years ago.  However, I feel like it's time to share again.  As a business owner, I sometimes get asked a question that I dislike.  That question is, "is that the lowest price you'll go". Or some version of this question.  There's a few reasons that I don't like that question and here's why.

Sometimes you get what you pay for.

First of all, Once Upon A Time Weddings is not competing in the lowest price gown category. We carefully select our gowns {from literally thousands & thousands available for us to buy} based on the quality and workmanship of the gown itself. I am of the belief that you get what you pay for and sometimes spending a bit more to get a better quality is necessary. Sure, you can find gowns that are cheaper than ours at other bridal stores, but we want you to purchase a gown that’s well made so it alters easier and is comfortable to wear for an entire day. There’s nothing worse than feeling like you want to take your gown off before dessert has even been served.

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I spend a great deal of time and money developing my skills & honing my profession.

The second reason that this question bothers me is that I have spent thousands of dollars on my training. I didn’t just wake up one day and decide to sell wedding gowns. I attend conferences twice a year and stay on top of industry standards and trends. I belong to a group of talented bridal stores from all across the world that I spend time networking with and learning from. We strive to be the best in our industry - an industry that’s highly competitive and constantly changing. It’s not a job we take lightly or do because it’s so much fun {although it is fun, well most days}. It’s not a hobby or an after school activity. We don't dare ask our dentists, lawyers, physiotherapists, “is this the best price you can give me?”. We wouldn’t dream of it, because we respect those professions, the schooling they have done and the work they do. But then, why do wedding professionals get asked that question all the time? Why is it okay in one industry, but no one would dream of asking it in another?

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I take it personally.

If I’m being completely honest, the third reason I dislike the question is because I take it personally. My entire life is wrapped into this bridal store. I spend insane amounts of time working, developing, planning, strategizing and so much more for our brides. Often when I get asked this question it’s after I have spent a good amount of time working with my bride. I feel like I have taken the time to get to know her and that I’ve connected with her. When the dreaded question comes up, I feel as though the amount of work I’ve spent both before she’s ever arrived to my store and during the appointment have in some way not been good enough. Or that maybe they don’t value my expertise.

Now don’t get me wrong, I’m female, which means I’m all for getting a deal. The rush of getting something on sale. I’ve been known to purchase something simply because it was on sale. I tell my husband all the time, that I’m determined to be successful because I love pretty things. There’s nothing wrong with wanting to get a good deal or save some money. It’s why if you have come to a bridal appointment at Once Upon A Time Weddings, you know we don’t like to put you in a gown above your budget without your expressed permission. It’s just that the question of, “what’s the best price you can give me on this gown” tends to be a bit insulting.

 Photograph by Amanda Kopcic Photography: www.amandakopcic.com

Photograph by Amanda Kopcic Photography: www.amandakopcic.com

If you still dare to ask it, you’ll most likely be greeted with a warm smile and the response, the best price I can give you is the one that’s on the price tag. Because to be honest, I don’t run this business to be a millionaire. We take time to strategically price our goods to offer both good value to our customers and to make a living to us. This is our livelihood. It’s what we do to feed our family and make sure they have what they need. And it's not just my livelihood, I have a team that rely on me to make good business decisions and continue to be able to pay them.  

Think of it this way: if you would be offended by your boss strolling into your office and asking what’s the lowest you’ll accept on your next paycheque, then please think twice before asking that dreaded question.

We simply adore our brides & working with them.  The goal of this blog isn't to insult, but to educate you.  We love what we do each and every day.  We love the role we get to have in our bride's wedding days.   

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