OUTW Takes on Chicago Bridal Market!

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Last week, Sharon and I headed down to Chicago to purchase our Fall 2017 stock for the store.  It’s one of my favourite things about owning a bridal store, because it gives us a chance to analyze our stock before we go.  It’s also cool to meet with other store owners, hang out with friends and check in with owners of the lines that we carry.  While it’s a lot of fun, it’s also a lot of decisions in a short amount of time.  Today on the blog, we're taking you on a behind the scenes look at what it’s like to go to market and purchase stock for the store.

 

            Fun fact: 46% of the gowns we sold last year were ivory!

 

            We headed down to Chicago on Sunday morning.  I am not a morning person at all {something I’m trying to change} so the 4 am wake up was not a highlight for me.  In true Erin- fashion we made it out of town when I realized I forgot my visa card at home, so we turned around and headed back.  Once we got to Chicago we checked into our hotel and headed over to market.  Day one is always just a browse and see what’s new.  Check in with some of our designers, find out whose showing where and get a lay of the land.  We had dinner with some friends and crashed early!

 

            Fun fact: We sold more size 16 wedding gowns than any other size last year!

 

            On Monday morning some of my coaching stores came over to our hotel and we did a live webinar on selling to different personality types and then went for a group breakfast.  I love the stores that I’m coaching right now and getting to hang out in person with them is always an added bonus.  Then we hit the market floor and got ready to buckle down and make some decisions.  We ended up picking up a new line of gowns that I’m SO excited about.  I almost picked up a different new line, but something was off.  It’s so weird but I feel like my intuition is right sometimes.  {Do you ever feel like that or am I just cray cray?}  I’m so glad I held off because the line that I found is going to be a perfect fit for our store and I cannot wait for them to come in!

 

            Fun fact: We sold more blush colored gowns last year than we did white!

 

            We wrapped up market on the Monday so that we could have Tuesday in the city.  We finished the day Monday with deep dish pizza and great company!  Tuesday we enjoyed sleeping in and then headed off for pedicures and shopping.  The perfect last day before we head back to the grind.  A quick but very productive trip!  I’m always anxious to get back into the store and get back to work after being away for a few days!!

 

            Fun fact: We currently have more fitted gowns in stock than any other shapes!

Holy train batman!!  Many booths at market have live fashion shows throughout the day!

Holy train batman!!  Many booths at market have live fashion shows throughout the day!

Super excited to get this chiffon gown with beaded straps in to the store!

Super excited to get this chiffon gown with beaded straps in to the store!