The Myth of the $99 Gown
Being engaged is such an exciting time! However, if you are like many brides, you may have discovered that things are much more expensive than you imagined they would be, particularly when it comes to a wedding dress. Many brides today come into bridal salons saying they have budgeted two or three hundred dollars for a wedding gown on the low end and maybe up to five or six hundred on the high end. They are shocked to find the nearly impossible task of finding a well-made dress in this price range.
Many brides who have insisted on finding a gown within the $99 to $500 price range have found quickly that not all gowns are created equal. These brides who are set on a low end price often end up spending more money on alterations than they did on the price of their dress because it’s so inexpensively made.
In fact most gowns that are sold for less than $600 that you see heavily advertised and promoted by the big box retailers are made from synthetic fabric that have minimal construction details and are made this way by the store’s request to their manufacturer to cut costs. These dresses usually don’t have underlining, have minimal boning (if any at all) and are missing other structural supports to help the dress fit properly. These supports are extremely important as both boning and underlining fabrics help to hold the bodice of a dress up and securely in place. They also help provide a smooth fit over the bodice of the dress. If a dress doesn’t have boning or good lining, you will see more wrinkles and crinkling of the fabric in a wedding gown. The last thing a bride wants to see in her wedding dress is bulges in the fabric of her gown due to minimal boning and lack of inner construction.
If you have been feeling stressed by the cost of your wedding and in particular by the dollars you’ve budgeted for your wedding gown, this special report I’ve written is just for you. I’d hate for you to make a mistake with such an important purchase that will be one of the focal points of your big day (especially since everyone will see you in it and will comment on how you look).
As the owner of a bridal store I have written a special report that explains how myths like the $99 to $399 wedding gown have appeared and why wedding dresses cost what they do. I’ll also share with you several insights into how wedding gowns are constructed so you can be sure you are getting the best value for your money. Most importantly I have a coupon that I will share with you as a thank you for reading this article that you’ll be able to save on the purchase price of your wedding gown when you buy it on your first visit to our store.
If you'd like the special report to be emailed to you, simply fill out the form below & click submit.