chatham brides

If At First You Don't Succeed, Try, Try Again!

If At First You Don’t Succeed, Try, Try Again…

Sometimes you have to try things to know if they will work.  Take a risk.  Step outside the box.  We tried a little experiment over the summer months & September to see if it would be better for brides at Once Upon A Time Weddings.  We decided to not have regular business hours and allow brides to book appointments whenever was convenient for them.  We thought it would be more beneficial to our brides.  However, after attending a few bridal shows we have discovered that some brides were coming to the store when we weren’t there.  They felt uncomfortable calling or missed seeing our cell number on the door.  So we want to listen to these brides and better serve our customers.  We know it’s confusing to keep changing things up on you all.  We try to keep on innovating and changing to better serve you!  As always, if you’d like to make a comment or let us know your opinion please email us at 

Photograph by Mark Scherle Photography { }

Photograph by Mark Scherle Photography {}

As of Monday, October 27th our store hours will be as follows:

Monday, Tuesday & Thursday 11-7

Saturday 10-4

Sunday 1-4

We still strongly suggest you make an appointment for bridal so we can walk with you through your personalized bridal gown shopping experience.  We look forward to helping you say yes to the dress!

Planning for beyond the wedding day..

In this blog post, Owner, Erin Bouchard helps brides as they plan for their big day remember to plan for beyond their big day.  Wedding planning can be crazy and overwhelming.  But brides should remember why they are doing all the planning.

4 Years Old, Holy Smokies..

It's been an incredible four year journey at Once Upon A Time Weddings.  During the month of September get up to 40% off your wedding dress.  Also receive 10% off any online order for bridal accessories.  Once Upon A Time Weddings is excited to announce we offer wedding planning services as well!

Returning to Our Roots..

If you’ve been hanging around Once Upon A Time Weddings for a bit now, you’ll know we’ve undergone a few changes.  We’ve made the decision to stop carrying bridesmaids & mother’s gowns.  We’ve changed up our store hours & the way we do bridal appointments.  It’s all part of our strategic plan to become the experts at bridal.  Sometimes you have to prune away healthy layers to get to the best part of the tree. 

When we started this business over four years ago we began with the hope of helping brides and becoming the best in bridal.  We began as wedding planners.  Somewhere along the way we lost sight of that and we added gifts, bridesmaids, mothers, tuxedos, graduation, special occasion gowns & more.  While we have genuinely loved these avenues {well most of them anyways J} we have decided it’s time to get back to our roots.  It’s time to get back to the basics.  Sometimes as a business you can do a whole bunch of stuff, but never really do any of it well.  We don’t want to be the one stop shop, the box store feel.  We believe brides buy from us because not only do they love the gown, but they love the feeling that they get meeting us, entering our store.  It feels like home.

We’re not the store for every bride.  We don’t want to be.  But if you’re looking for a different approach to bridal, then you’ll find it at Once Upon A Time Weddings.  If you’re looking for the experts in all things bridal, then you’ll love our expertise.   If you want an experience, not just a gown, then you need to check us out.

With these changes in mind and looking forward we’ll be offering wedding planning services again.  This is where I started the business.  I helped couples plan their weddings & I loved seeing it to completion.  We’ve created a few different options because we know no two weddings are the same.  Please be aware that due to the nature of coordination wedding planning & operating a bridal store, there were only be a select number of weddings we can take on each season.  Be sure to book early to save your date!

We so appreciate our customer’s feedback as we embrace these changes.  Our goal is to serve you and to make your wedding planning a bit easier & a lot more fun.  If you would like more information please visit  Feel free to call me at 519.319.9441 or 519.245.7997 or shoot me an email at