dream dress

Owner Blog | When to Shop For Your Gown

We’re seeing this trend in the store right now, of brides putting off coming in to shop for their gown.  And while sometimes we can make magic happen and find a gown that fits them or rush a gown in fast enough, it definitely limits your options as a bride.

At the bridal show this weekend we met some brides who did not want to shop for their gown until much closer to their wedding.  And I get it, it can feel overwhelming or you might feel like if you shop too early you’ll have dress regret.  However, wedding gowns take between five and six months to order in.  In order to have the most number of options of gowns to choose from, you should begin shopping for your gown about seven to nine months before your wedding.  Earlier is even better because that will give you time to enjoy the process and help everything else fall into place.

Because the worse thing that can happen is that you have to settle for a gown that fits you and you can buy off the rack instead of saying yes to the gown you absolutely adore.

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Here’s three reasons we see brides delaying shopping for their gowns and how to overcome them.

1.     Fear of Dress regret

Some brides are putting off shopping for their gown because they are afraid they may have dress regret.  They may even have a friend who ended up purchasing two gowns for their wedding day.  Here’s the thing about dress regret, if I can speak openly for a minute.  We live in an instant world.  We instantly have our emails on our phone, we instantly can connect with someone half way around the world on facetime, we can get something delivered the next with amazon prime.  So we’ve become accustomed to not waiting.  So when we purchase a wedding gown, and my goodness, we now have to wait five months for it to arrive, it’s hard!  I get it.  I do.  So if you start to second guess yourself or worry about your gown, do this:  First, think about all the reasons you loved that gown and said yes.  Remember how you felt in it.  Remember how it will look with all your alterations done, with your hair and makeup done, walking down that aisle to the love of your life.  Second, if that doesn’t work and you’re still worried, do not go shopping.  I repeat, do not go shopping.  Wedding gowns are beautiful.  They are made to be pretty.  You will find another one you love.  Instead head back to the store you purchased your gown, slip that gown back on and remember why you fell in love with it. 

2.     Losing weight

This one can be a bit tricky.  Because it’s obviously a sensitive subject.  Brides want to look their best on their wedding day.  And while we’re all for feeling beautiful, we want to make sure you can still have the dress of your dreams.  We can talk through sizing and alterations with you in the appointment.  But the thing here to remember is that your fiancé fell in love with you and proposed at the exact size you are right now.  Don’t put too much pressure on yourself in an already stressful season of life.  Embrace the shape you are and find a gown you love right now, not 20 pounds lighter.  If you are determined to lose a bit of weight, then give yourself some time.  Set a goal and track your progress.  That will help us choose the best size for you when you do shop.

3.     Orchestrating entourage

We get it.  You want your people there when you have your magical experience.  So sometimes brides will put off shopping until their mom is home or sister is back from school.  We totally understand.  Just make sure that it still leaves you with the suggested time frame of 7-9 months before your big day.

If it doesn’t then plan an appointment at a time that they are available and we’ll facetime them into the appointment.  This way they can to still be part of the experience and you still get all the gown options.  Then we can also do a bridal reveal the next time they are home or in this area.  You can slip that gown back on and show them and have them help with accessories.


We want you to say yes to the dress in absolute confidence.  We want you to love your gown and continue loving it until long after your wedding day.  At Once Upon A Time Weddings our goal is to walk with you through the whole experience.  That’s what makes our store different.  We know from past brides that once your gown decision has been made, so many other decisions are able to fall into place. 

If you’re ready to start trying gowns on, book your exclusive gown finding experience here.

Bridal Crawl Recap.

In honour of our upcoming bridal crawl, I thought I'd re-post this blog from last year's First Ever Bridal Crawl!  Enjoy!

On Sunday, May 28th 2017 we hosted our first bridal crawl in Strathroy!  It was the perfect day!  We had over 100 people present and met so many wonderful brides!  

Becky Veen of Becky Veen Photography captured some memories of the day and I wanted to share them with you!

A huge thank you to all of our wonderful models!  You rocked the runway, helped us out in so many ways, and looked AMAZING!  Thank you, thank you, thank you!!  A huge thank to Alison from Bombshell Hair at Incomparable Salon in Strathroy for doing the models hair.  We loved seeing the variety of hair styles and you were awesome to work with!! 

Kristy was so excited to get to wear her actual wedding gown again!  She got married last summer in this beauty!  

Kristy was so excited to get to wear her actual wedding gown again!  She got married last summer in this beauty!  

It was the perfect day!  We will definitely be planning another Bridal Crawl and we've got some great ideas on how to make the event even better!! But, as always, we'd love for you to give us some feedback on how the event was for you!  Shoot us an email to info@onceuponatimeweddings.ca or drop us a comment!! 

A huge congrats to Britney Schiffers who won our $1000 wedding package!  Britney is planning to get married in Fall 2018 or 2019!  

A huge congrats to Britney Schiffers who won our $1000 wedding package!  Britney is planning to get married in Fall 2018 or 2019!  

Tickets for this year's bridal crawl are on sale now!  Purchase before end of day tomorrow and be entered to win a trip to Las Vegas.  Trip includes two nights at a participating resort.  See in store for full details!  Purchase your tickets here.

All The Details of Our Massive SALE!

Today on the blog, we're sharing everything you need to know about our upcoming sale.

The sale will take place in the store on Friday, May 4th from 5pm-8pm at our store, 10 Metcalfe St. W in Strathroy.

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We will have some select VIP appointments on Thursday, May 3rd.  VIP appointments will have early access to all the sale gowns at the sale prices + get a SWAG bag of OUTW goodies whether they buy or not!  Hello, that's awesome!!  You have to be a member of our closed FB group to get a chance to win one of those time slots.  Go here:👉http://bit.ly/2qFp7LQ


Select wedding gowns will be up to 75% off.  These gowns will be out on the sales floor for you to browse through and try on.  All gowns are final sale and are sold in as is condition.  These gowns will go home with you that day!

We have gowns in the sale from size 6 to size 26.  Our selection of size 18-26 is limited so come early if that's your sizing.  Those gowns go fast!!  * Please note these are bridal sizes not street clothes sizes.

On the sale day, we'll have consultants here to help you, but it won't be your typical OUTW appointment experience. We appreciate your patience + understanding as we deliver amazing prices to you!

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In additional to our sale wedding gowns, we'll have accessories {veils, belts, headpieces, jewellery} marked way down as well.  Like the gowns, these will be cash + carry.  Watch our instagram stories for some sneaks of these in the next week or so!

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We also have some bridesmaids gowns that will be $10 during the sale.  SAY WHAT?!  These gowns would be perfect for bridal showers, rehearsal dinners, or for mix and match maids gowns!  These will also be cash + carry!


We're giving away a ton of swag right now on Facebook.  Check out our post, like it and tag someone in the comments for your chance to win it all!  We'll announce the winner this weekend! Click here to go to our Facebook page + look for this post.

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Again, the sale is Friday, May 4th & doors will be open at 5pm for the sale.  It's first come, first served.  

Got any questions that we haven't covered? Shoot us an email to info@onceuponatimeweddings.ca or text us at 519.319.6623.

Real Bride | Kelsey's Say Yes Story!

Today, as part of our Real Bride feature, we get to tell the story of how Kelsey said Yes to the Dress at OUTW.  She came to the store on February 21, 2017, just under a year away from her wedding day.  It was the second gown she put on.  She tried on several more at OUTW before saying yes to make sure she felt confident in her decision, but nothing quite compared to the one she loved!  She made a beautiful choice & was such a beautiful bride.  Here's her story.


Did you try on dresses before coming to OUTW?

No. OUTW was my first and last store!

Were you expecting to purchase your dress when you came in for your appointment?

I was ready to buy, but also prepared not to get down on the experience if I didn't find my perfect dress.

Who was with you at your appointment?

My mom, one of my maids of honour, Aziza, and best friend/photographer Michelle

Did anyone have extra influence on helping you say yes to the dress?

It wasn't necessarily an extra influence, but it really helped having Michelle there to talk about how the dress would photograph!

This next question is one of our favourites.  We love asking our brides this because it's a great reminder that no brides are going to have the exact same Say Yes Story.  Every bride's is different and we love embracing that uniqueness at OUTW!

Was the dress you bought similar to what you came in thinking you wanted?

Not even close! I came in with the idea of an ivory long sleeve, fitted lace gown and left with a strapless blush ballgown!

Kelsey's maids purchased their gowns from OUTW as well.  This is what she says about that second experience back in the store.

It was just as great as the first! Sharon was able to have me wear the stock gown of my dress to see how they would all look together which really helped us see the big picture.

Shout out to wedding planner, extraordinaire, Amy of Unmistakably You, pictured here doing her thing with Kelsey!

Shout out to wedding planner, extraordinaire, Amy of Unmistakably You, pictured here doing her thing with Kelsey!

How was your experience at Once Upon A Time Weddings?

It is so hard to put it into words! I have never experienced anything like it before. Sharon was our consultant and she felt like someone we had known forever by the time we left. She put up with my indecisiveness and gave some great suggestions. It was so easy to trust her! When I was unsure about the gown I ended up purchasing, she talked me through how I was feeling and reassured me when I was nervous. It would have been impossible without her help.

We've loved walking through Kelsey's Say Yes Story today on the blog.  Join us next Wednesday as we walk through Kelsey + Greg's wedding day.

If you need to write your Say Yes Story, click here to book your bridal appointment.

If you're an OUTW bride + you're already married and would like to be featured on our blog, email us today at info@onceuponatimeweddings.ca.

All pictures the work of amazing Michelle A Photography.