london bridal services

Why You Should Say Yes to a Private Line Dress..

Another advantage to not advertising in bridal magazines or doing elaborate websites means huge advertising savings for our private lines, which in turn means savings for our brides.  Some brides mistakenly think that private lines would be more expensive because they’re more exclusive, but that just isn’t the case. 

When you’re not paying more for the name attached to the gown, then your hard earned money can going into paying for a gown that’s built properly from the inside out.  The gowns in our store meet our very high standards in regards to fabric, structure, construction and high quality beadwork.  When we purchase our gowns at market we aren’t just looking at the outside of the gown.  We pay very close attention to the construction of the gown.  This will save you money in the long run as well as well-made gowns are easier to alter.

One of these ball gowns is from a traditional designer and the other is from one of our private, exclusive lines.

One of these ball gowns is from a traditional designer and the other is from one of our private, exclusive lines.

Purchasing from our store you know you are supporting a small, local, family run business.  But you’re also supporting several small businesses when you purchase a private line gown.  You’re quite literally helping families put food on the table rather than helping a CEO buy his third vacation home.

Smaller, private lines care about their stores.  They don’t sell to every store in every city so they need to make sure the stores they sell to are happy and well taken care of.  One of our private gowns came in with a flaw to it.  The designer had it remade as top priority (less than a week) and the head of the company (who just so happened to be in China when it was finished production) personally flew it back from China so we’d have it faster and correctly.  You just don’t get that kind of service from big designers.

Choosing your wedding gown is a very personal and emotional decision.  I would encourage you to look to think small when you’re purchasing your gown.  If you aren’t the type of bride to wear a mass produced, totally-seen-it-before gown then we’d love to have you in the store and show you our wonderful selection.  If you’re the type of bride who cares more about the quality that goes into the gown, than the name written on the inside, then we’re the store for you.  If you’d like to book an appointment click here or call 519.245.7997.

PS.  As we make this transition some of our not so private lines will be sold to accommodate room for our private lines.  So if you’re looking for a great designer gown at a great price, then now is your time.  Some of these gowns have not been in the store long!

Returning to Our Roots..

If you’ve been hanging around Once Upon A Time Weddings for a bit now, you’ll know we’ve undergone a few changes.  We’ve made the decision to stop carrying bridesmaids & mother’s gowns.  We’ve changed up our store hours & the way we do bridal appointments.  It’s all part of our strategic plan to become the experts at bridal.  Sometimes you have to prune away healthy layers to get to the best part of the tree. 

When we started this business over four years ago we began with the hope of helping brides and becoming the best in bridal.  We began as wedding planners.  Somewhere along the way we lost sight of that and we added gifts, bridesmaids, mothers, tuxedos, graduation, special occasion gowns & more.  While we have genuinely loved these avenues {well most of them anyways J} we have decided it’s time to get back to our roots.  It’s time to get back to the basics.  Sometimes as a business you can do a whole bunch of stuff, but never really do any of it well.  We don’t want to be the one stop shop, the box store feel.  We believe brides buy from us because not only do they love the gown, but they love the feeling that they get meeting us, entering our store.  It feels like home.

We’re not the store for every bride.  We don’t want to be.  But if you’re looking for a different approach to bridal, then you’ll find it at Once Upon A Time Weddings.  If you’re looking for the experts in all things bridal, then you’ll love our expertise.   If you want an experience, not just a gown, then you need to check us out.

With these changes in mind and looking forward we’ll be offering wedding planning services again.  This is where I started the business.  I helped couples plan their weddings & I loved seeing it to completion.  We’ve created a few different options because we know no two weddings are the same.  Please be aware that due to the nature of coordination wedding planning & operating a bridal store, there were only be a select number of weddings we can take on each season.  Be sure to book early to save your date!

We so appreciate our customer’s feedback as we embrace these changes.  Our goal is to serve you and to make your wedding planning a bit easier & a lot more fun.  If you would like more information please visit  Feel free to call me at 519.319.9441 or 519.245.7997 or shoot me an email at