new gowns

Why Now Is The Perfect Time to Shop for Maids...

Shopping for your bridesmaids gowns at Once Upon A Time Weddings will also be an experience unlike any other.  When you book your bridesmaids shopping experience, you'll have a consultant that will work ONLY with you & your girls.  We'll chat with you on the phone or by text before the appointment to figure out exactly what you're looking for as well as price point you're hoping to stay within.  Your consultant will also pull gowns only that are available in the color you're looking for.  We'll make the entire process flawless & simple.  

Now here is why it is the perfect time for you and your Bride Tribe to set up an appointment and start shopping!

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It takes some time to start and finish the bridesmaid shopping process. There are several factors to consider when choosing your girls gowns. Here are our top 5!

1. Budget

2. Body shape

3. Comfort

4. Personalities

5. Colours/Cohesion

 

After the bride to be has found her gown, she will begin her hunt for bridesmaid dresses. Determining the bridesmaids gowns will finalize your wedding day colours and allow so many other planning details to fall into place.

When the bride has chosen "the one" her girls will be wearing, it is important to order the dresses as soon as possible. It can take up to 5 months for a bridesmaid dress to arrive, you don't want to be pressed for time and still want room for any alterations that need to be attended to.

 

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Choosing your colours and styles early on will allow you to finalize the other details for looking put together on the big day. Like finding your shoes or accessories, especially if the bride has specific colours and styles she would like her girls to wear. 

Despite getting your measurements done and size charts checked, bridesmaid dresses aren't made to measure. So it's always best to schedule an appointment with a seamstress, alterations should be done around the 3 month mark before the wedding. Schedule your final fitting about 3 to 5 weeks before the wedding day, this gives you enough time just in case you have to make any other small alterations.

 

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The summer is a great time to finalize this detail for your wedding as your maids often have a similar tan to what they will have for your summer wedding.  This helps them truly see the colour on their skin tone.

We'd LOVE to have you & your girls into the store and walk with you through their gown shopping experience!  Call 519-245-7997 now or book online at www.onceuponatimeweddings.ca/appointment.  

 

All The Details of Chicago Bridal Market.

This week I had the opportunity to travel down to Chicago for Bridal Market.  I love attending market: hanging out with bridal friends, meeting new ones and hand choosing our next season of gowns.  It's an exhausting trip, but a fun one!

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It looks like we had fun, but trust me we were also working hard.  So many decisions to make, so quickly!  We're so excited for these gowns to arrive in our store!  As we're choosing gowns, we're thinking about the brides we have had the pleasure of working with and the ones to come!

We noticed three trends that we're excited to bring back to our bride tribe here in Southwestern Ontario!

1. Back details!  So many back details - halter backs, racer backs, sheer backs, keyhole backs!  This season is all about the back!  And we can't wait until we get some of these in the store!

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2.  The second trend we noticed a lot of is a return to the simple chic and elegant.  It's not a secret that we've seen a lot of lace over the last few years and while we love and adore lace, we're excited to see some stunning bridal gowns in other materials make their way to the runway.

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3. The last trend we saw and were excited about was non-traditional lace patterns.  These patterns are a bit more bold and modern, which we adore.  These wedding gowns make a statement all on their own and we cannot wait to get them into the store!

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So tell us, which of these three trends do you LOVE the most?  

If you're still on the hunt for the perfect gown, no matter what trend you'd like to follow, we'd love to have you into Once Upon A Time Weddings.  Here's what recent bride Alex had to say about her bridal gown finding experience!

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Book your gown finding experience today.  Click here: https://goo.gl/LzttKY

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OUTW Takes on Chicago Bridal Market!

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Last week, Sharon and I headed down to Chicago to purchase our Fall 2017 stock for the store.  It’s one of my favourite things about owning a bridal store, because it gives us a chance to analyze our stock before we go.  It’s also cool to meet with other store owners, hang out with friends and check in with owners of the lines that we carry.  While it’s a lot of fun, it’s also a lot of decisions in a short amount of time.  Today on the blog, we're taking you on a behind the scenes look at what it’s like to go to market and purchase stock for the store.

 

            Fun fact: 46% of the gowns we sold last year were ivory!

 

            We headed down to Chicago on Sunday morning.  I am not a morning person at all {something I’m trying to change} so the 4 am wake up was not a highlight for me.  In true Erin- fashion we made it out of town when I realized I forgot my visa card at home, so we turned around and headed back.  Once we got to Chicago we checked into our hotel and headed over to market.  Day one is always just a browse and see what’s new.  Check in with some of our designers, find out whose showing where and get a lay of the land.  We had dinner with some friends and crashed early!

 

            Fun fact: We sold more size 16 wedding gowns than any other size last year!

 

            On Monday morning some of my coaching stores came over to our hotel and we did a live webinar on selling to different personality types and then went for a group breakfast.  I love the stores that I’m coaching right now and getting to hang out in person with them is always an added bonus.  Then we hit the market floor and got ready to buckle down and make some decisions.  We ended up picking up a new line of gowns that I’m SO excited about.  I almost picked up a different new line, but something was off.  It’s so weird but I feel like my intuition is right sometimes.  {Do you ever feel like that or am I just cray cray?}  I’m so glad I held off because the line that I found is going to be a perfect fit for our store and I cannot wait for them to come in!

 

            Fun fact: We sold more blush colored gowns last year than we did white!

 

            We wrapped up market on the Monday so that we could have Tuesday in the city.  We finished the day Monday with deep dish pizza and great company!  Tuesday we enjoyed sleeping in and then headed off for pedicures and shopping.  The perfect last day before we head back to the grind.  A quick but very productive trip!  I’m always anxious to get back into the store and get back to work after being away for a few days!!

 

            Fun fact: We currently have more fitted gowns in stock than any other shapes!

Holy train batman!!  Many booths at market have live fashion shows throughout the day!

Holy train batman!!  Many booths at market have live fashion shows throughout the day!

Super excited to get this chiffon gown with beaded straps in to the store!

Super excited to get this chiffon gown with beaded straps in to the store!

Why Now Is The Perfect Time to Shop for Maids...

Shopping for your bridesmaids gowns at Once Upon A Time Weddings will also be an experience unlike any other.  When you book your bridesmaids shopping experience, you'll have a consultant that will work ONLY with you & your girls.  We'll chat with you on the phone or by text before the appointment to figure out exactly what you're looking for as well as price point you're hoping to stay within.  Your consultant will also pull gowns on that are available in the color you're looking for.  We'll make the entire process flawless & simple.  

Now here is why it is the perfect time for you and your Bride Tribe to set up an appointment and start shopping!

IMG_1943.JPG

 

After the bride to be has found her gown, she will begin her hunt for bridesmaid dresses. Which usually means you and a few other girls will be asked to go out and try on some gowns to help narrow down options.

When the bride has chosen "the one" her girls will be wearing, it is important to order the dresses as soon as possible. It can take up to 5 months for a bridesmaid dress to arrive, you don't want to be pressed for time and still want room for any alterations that need to be attended to.

 

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Choosing your colours and styles early on will allow you to finalize the other details for looking put together on the big day. Like finding your shoes or accessories, especially if the bride has specific colours and styles she would like her girls to wear. 

Despite getting your measurements done and size charts checked, bridesmaid dresses aren't always made to measure. So it's always best to schedule an appointment with a seamstress, alterations should be done around the 3 month mark before the wedding. Schedule your final fitting about 3 to 5 weeks before the wedding day, this gives you enough time just in case you have to make any other small alterations.

 

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We'd LOVE to have you & your girls into the store and walk with you through their gown shopping experience!  Call 519-245-7997 now or book online at www.onceuponatimeweddings.ca/appointment.  

 

I could SO BE RANDY!

Ramblings of  A Bridal Store Owner Some people wonder what it would be like to own a bridal store.  They think it must be THE MOST FUN EVER!  Others have called it their dream job.  I`ve even been told by one guy, that he could SO BE RANDY.  I usually smile and nod.  Sometimes I let out a little laugh as I think to myself they have no idea.  No idea of the work, the tears, the all nighters, the sweat that goes into running a bridal store.  Oh there are moments of pure joy and moments of laughter.  But mostly I spend each day thinking how can I do things differently, better.  Have I served each of my customers to my utmost ability?  Will I leave my kids a legacy or will I have just missed so much of their early years, of their memories?  I take this job very seriously.  I’m grateful that I have the opportunity to impact lives - to help transform women.  Their joy and excitement is contagious.  But the weight of the responsibility of this store is not lost on me.

COUCH AREA
COUCH AREA

I made a mistake early on in this business - didn’t track an order properly and found out it wasn’t placed.  I did everything in my power to get that dress here on time for the bridesmaid.  I refunded the mom and gave them the dress on the store.  I’ll never forget that experience.  We have since implemented a double check on confirming orders to make sure that never happens again.  The woman, clearly upset by the error, told me that I was just a spoiled brat opening a store with my parents money. Those words cut deep.  I know they aren’t true.  But I often think of that experience, that learning curve so that I can do everything in my power to never have someone say those words again to me or even think them for that matter.  We are all human.  We all make mistakes.  Our store’s goal is to ensure we learn from each and every mistake and do everything we can to correct any mistakes that are made.

It’s no secret that a major box store opened in our area this past year.  It has made us reflect on the challenges and opportunities that this brings to small businesses like ours.  We spend a lot of time discussing how we can educate brides to make an informed decision when they are choosing between a box store and a boutique for their big day. How can we deliver an experience to brides when they purchase from our store?  Lots of stores sell beautiful wedding gowns, so what exactly sets Once Upon A Time Weddings apart from the other stores?

Our commitment to educating the bride.  When you come to your appointment, you’re going to learn about the silhouettes of gowns, the factors that influence the price of the gowns, and the benefits of shopping at our store.  We want you to purchase the gown of your dreams, but we also want you to make an informed, educated purchase.

Our expertise.  Our staff are highly trained experts who have spent hours learning and educating themselves.  Although a lot of aspects of their jobs are fun, they also take it very seriously.

Our selection.  At Once Upon A Time Weddings you’ll find gowns that are unique.  The majority of our gowns, cannot be found at any other boutique.  So if you’re the type of bride who doesn’t want to wear something everyone else has, then you’re the type of bride we love.  Here, you’ll find fashion forward gowns that aren’t advertised or sold at big box stores or other boutiques.

Katie scouring the latest fashions in Dallas.
Katie scouring the latest fashions in Dallas.

For more information about the benefits of shopping boutique rather than box store, please email us at info@onceuponatimeweddings.ca and we can send you a special report.  Click here if you’re ready to start enjoying the benefits of Once Upon A Time Weddings and want to make an appointment www.onceuponatimeweddings.ca/appointment