pop up bridal sale

All The Details of Our Massive SALE!

Today on the blog, we're sharing everything you need to know about our upcoming sale.

The sale will take place in the store on Friday, May 4th from 5pm-8pm at our store, 10 Metcalfe St. W in Strathroy.

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We will have some select VIP appointments on Thursday, May 3rd.  VIP appointments will have early access to all the sale gowns at the sale prices + get a SWAG bag of OUTW goodies whether they buy or not!  Hello, that's awesome!!  You have to be a member of our closed FB group to get a chance to win one of those time slots.  Go here:👉http://bit.ly/2qFp7LQ


Select wedding gowns will be up to 75% off.  These gowns will be out on the sales floor for you to browse through and try on.  All gowns are final sale and are sold in as is condition.  These gowns will go home with you that day!

We have gowns in the sale from size 6 to size 26.  Our selection of size 18-26 is limited so come early if that's your sizing.  Those gowns go fast!!  * Please note these are bridal sizes not street clothes sizes.

On the sale day, we'll have consultants here to help you, but it won't be your typical OUTW appointment experience. We appreciate your patience + understanding as we deliver amazing prices to you!

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In additional to our sale wedding gowns, we'll have accessories {veils, belts, headpieces, jewellery} marked way down as well.  Like the gowns, these will be cash + carry.  Watch our instagram stories for some sneaks of these in the next week or so!

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We also have some bridesmaids gowns that will be $10 during the sale.  SAY WHAT?!  These gowns would be perfect for bridal showers, rehearsal dinners, or for mix and match maids gowns!  These will also be cash + carry!


We're giving away a ton of swag right now on Facebook.  Check out our post, like it and tag someone in the comments for your chance to win it all!  We'll announce the winner this weekend! Click here to go to our Facebook page + look for this post.

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Again, the sale is Friday, May 4th & doors will be open at 5pm for the sale.  It's first come, first served.  

Got any questions that we haven't covered? Shoot us an email to info@onceuponatimeweddings.ca or text us at 519.319.6623.

3 Reasons Why A Pop Up Bridal Shop or Sale Might Not Be For You.

One of the latest bridal trends are these pop up bridal shops.  Sometimes they pop up in a particular city, sometimes they appear at a bridal show.  I have worked so hard to understand brides over the last few years.  With that in mind, I wanted to share three reasons why you might not be the pop up sale kind of bride.

1.)    It robs you of that say yes to the dress experience.  We know you are craving it.  Every bride wants to have that “moment” when they are standing in a gown and they can picture walking down the runway to Mr. Right and saying I do.  That’s okay, it’s part of the experience.  We know you’ve been secretly imagining that moment.  I mean what’s not to love about standing on a pedestal and having all the people you adore and cherish tell you that you’re beautiful!  For many brides it’s the first time that they feel like their getting married and it’s the only part of wedding planning that’s all about you!!

 I bet that when you imagined it, that it didn’t include 200 other women pushing and shoving to get a deal.  I bet it didn’t include changing in a fabric changing room with high school students or other brides who are just there to earn their own cheap gown the ones helping you.  I bet it does include having someone who lives and breaths weddings and bridal fashion assisting you every step of the way.  I bet you imagined having time to think, picture it all come together and finalize every detail to perfection.

Photograph by Soul Photography (www.soulphotography.ca) 

Photograph by Soul Photography (www.soulphotography.ca) 

2.)    You are more fashionable than you give yourself credit for.  Yes, saving money is great.  Yes, staying on budget is even better.  But the gowns you’ll find at a pop up shop average between 5 and 10 years old.  Bridal fashion changes a lot in 5 to 10 years.  Take my wedding gown for instance, I got married 9 years ago this June and while I loved my gown at the time, it’s definitely not the style that brides are looking for today.  And that’s okay because I’m not trying to sell them my gown.  Even if you aren’t the type of bride whose being pinning gowns on Pinterest for a decade you can recognize that styles have changed substantially in the last few years.  And while your gown budget may not afford you that Pnina Tornai that you see on TV, that doesn’t mean you have to settle for something that a designer or bridal store couldn’t sell themselves for the last five years.

Photograph by Rebecca Nash Photography (www.rebeccanashphotography.com) 

Photograph by Rebecca Nash Photography (www.rebeccanashphotography.com) 

3.)    You want to 100% love your gown.  A lot of brides go on to resell the gown they’ve purchased from a pop up shop because they made a hasty decision that was based principally on the price of the gown.  It appeared to be a good savings.  They got a designer gown for a fraction of the price.  But then once they begin planning the rest of the day, that style of gown doesn’t suit their overall feel of their wedding day.  Or they realize that they settled primarily because of cost.  While cost of gown is definitely a factor in choosing your wedding gown, it shouldn’t be the only factor.

Don’t be discouraged though, there are lots of way to save money on your gown without sacrificing your experience, your fashion sense and your sanity.  Here are three tips:

1.)    Be honest with your consultant about your price point.  It’s okay if you want to stay under a $1000, just tell her before she puts you in that $2200 gown you fall in love with.

2.)    Decide on what’s really important to you.  If you want lace maybe you can opt for less beading, or if you want a lot of beading, maybe you can opt to borrow your friend’s veil.

3.)    Realize the importance of your gown.  Your wedding gown will really set the tone for the rest of your day.  There are so many ways you can cut back on other areas, after all no one will remember if you served three vegetables or just one.  Decide what’s most important for you & your fiancé and then work towards those things.

Three Reasons That A Bridal Boutique Might be For You:

1.       It’s a calm, relaxed atmosphere.  There aren’t brides pushing out of their way and you don’t have to share mirrors.

2.       Your consultant is highly trained and can give you guidance for alterations, custom changes and colors available for your gown.  She has literally thousands of hours logged in working with brides.  And she’ll be there to answer any questions you have throughout the entire process.

3.       Your gown will be handled with utmost care.  You can bring it back {and we’ll still be here, not on to the next city} and we’ll press and steam your gown to perfection.

Where and how you purchase your bridal gown is a very personal decision.  We understand that not everyone will chose a bridal boutique and that's okay.  Just make sure you do some research and make the best decision with all the information that you can.  At Once Upon A Time Weddings we love working with brides and helping them say yes to the dress in the most magical bridal shopping experience.  To book your own bridal experience please click here.