sarnia brides

5 Things I've Learned About Owning a Business.


Once Upon A Time Weddings has been opened for five and a half years.  I was twenty-four when I first opened the doors.  I was super excited, a little naïve and a lot underprepared for the journey that would be owning my own business.  It’s been a wild, crazy ride!  There are some things that I wish I knew then that I know now.  For those of you who own a business or are contemplating owning a business or for those who just like to know what it’s like to own a bridal store these five things are for you.

Photo by Nova Markina

Photo by Nova Markina

1.       Your life will never be the same. 

Last Saturday as I was getting ready to work a full day I was thinking about how my weekends are totally different than most peoples are.  I get up Saturday mornings and mentally and physically prepare to work all day.  Saturdays are our busiest days and I spend most of my weekend working!  When I opened the store I didn’t really think about how it would affect my life as I knew it then.  I love working a busy Saturday and meeting new brides and the hustle and bustle of the shop.  But my Saturdays {and my poor husbands Saturdays} look very different than most couples.

2.      You will become a bit bi-polar {and that’s ok}

Monday I was having a pretty crappy day!  Tax season does that to me every year!!  I was just frustrated with some dealings I had with one of our designers too.  Then I had one of my most fun & easiest bridal appointments.  I got to work with a bride whose getting married on New Years Eve and had one of the greatest wedding parties!  It was pure joy.  I went from super stressed and super frustrated to super elated in the time frame of about an hour.   I said to my husband, it’s amazing how a good bridal appointment can totally change your whole mood.  It sometimes feels a little bipolar.  I love, love, love my job.  But there is definitely high stress, high energy moments that can suck the life right out of you.  Somehow, someway you just have to find the balance each and every day.  It’s definitely something that I never really experienced before I owned my business.

3.      Don’t just trust everyone.

This one is hard to write.  I have a super trusting nature, especially when I first opened my business.  But I have definitely been burned by freely giving my trust out to people within the industry.  There is a lot of competition and a lot of store owners who just copy what you do rather than come up with their own ideas.  One of the hardest things I have learned is not to trust people until they have proven to be trustworthy.  I’ve been burned too many times.  Sometimes sharing the knowledge that you have, unfortunately comes back to hurt you in the long run.  You just have to be so careful with information.  But on the flip side, I’ve met some really cool wedding professionals that I’m blessed to be friends with.  I have just learned to proceed with caution.

4.      You will not ever truly be off work.

When I first thought about moving the store into my home, people told me that I would truly never be off work.  I laughed and thought and that would be different than my life now how?  For crying out loud, facebook now gives brides an estimate of how long I will take to get back to their message.  It’s part of the job and in our technology driven world, it’s just how it is.  People expect an answer back quickly.  I wouldn’t change it because I think it’s a necessary part of the job.  But I do wish that I could just turn my brain off at night and get a good night’s sleep, even once a week!!  It’s my entrepreneur nature to constantly be thinking about the business, thinking about things I could do differently, things I could improve on, things I need to do.  But again, wouldn’t change it for anything!

5.      It is hard to work independently.

I am a hard worker. I work long hours.  But sometimes it’s ridiculously hard to work when there’s no one asking you for work to be done or holding you accountable for hours spent on projects.  It’s all up to me to decide how to divide up my time and what I will work on next.  It’s a lot of freedom, which sometimes can be a bad thing.  It means I have to have a lot of self control and motivation.  I have to learn to be persistent and consistent.  Even more so now that my office is in my home, the distractions can be endless!

Photo by Soul Photography

Photo by Soul Photography

Owning a business has a ton of rewards, but it’s also a ton of work.  I love what I do and I love making a difference in brides lives.  If you are thinking about owning your own business, it has to be something that you are passionate about.  You also have to be realistic about the time commitment it will take and the sacrifices you will make to reach your dreams.  You also have to be willing to take risks and to do scary things. You will ride through some tough times, you will make some mistakes, but if you hang in there the reward will truly be more than you could ever have imagined.

Dreaming of A White Wedding?

With all the snow we had last weekend, we've dreaming of a winter weddings over here.  If you're considering a winter wedding, then keep scrolling for some beautiful inspiration.  Starting with a stunning winter themed wedding cake.

All pictures from Pinterest.  Whatever season you are planning your wedding in we'd love to walk with you through your gown finding experience!  To book an appointment call the store at 519.245.7997 or book online at 

Planning for beyond the wedding day..

In this blog post, Owner, Erin Bouchard helps brides as they plan for their big day remember to plan for beyond their big day.  Wedding planning can be crazy and overwhelming.  But brides should remember why they are doing all the planning.

Returning to Our Roots..

If you’ve been hanging around Once Upon A Time Weddings for a bit now, you’ll know we’ve undergone a few changes.  We’ve made the decision to stop carrying bridesmaids & mother’s gowns.  We’ve changed up our store hours & the way we do bridal appointments.  It’s all part of our strategic plan to become the experts at bridal.  Sometimes you have to prune away healthy layers to get to the best part of the tree. 

When we started this business over four years ago we began with the hope of helping brides and becoming the best in bridal.  We began as wedding planners.  Somewhere along the way we lost sight of that and we added gifts, bridesmaids, mothers, tuxedos, graduation, special occasion gowns & more.  While we have genuinely loved these avenues {well most of them anyways J} we have decided it’s time to get back to our roots.  It’s time to get back to the basics.  Sometimes as a business you can do a whole bunch of stuff, but never really do any of it well.  We don’t want to be the one stop shop, the box store feel.  We believe brides buy from us because not only do they love the gown, but they love the feeling that they get meeting us, entering our store.  It feels like home.

We’re not the store for every bride.  We don’t want to be.  But if you’re looking for a different approach to bridal, then you’ll find it at Once Upon A Time Weddings.  If you’re looking for the experts in all things bridal, then you’ll love our expertise.   If you want an experience, not just a gown, then you need to check us out.

With these changes in mind and looking forward we’ll be offering wedding planning services again.  This is where I started the business.  I helped couples plan their weddings & I loved seeing it to completion.  We’ve created a few different options because we know no two weddings are the same.  Please be aware that due to the nature of coordination wedding planning & operating a bridal store, there were only be a select number of weddings we can take on each season.  Be sure to book early to save your date!

We so appreciate our customer’s feedback as we embrace these changes.  Our goal is to serve you and to make your wedding planning a bit easier & a lot more fun.  If you would like more information please visit  Feel free to call me at 519.319.9441 or 519.245.7997 or shoot me an email at