store hours

All About The NEW Location!

We've made it!

This may have been the longest week of my life, but we've officially moved into our new OUTW home!  I'm so excited to share this new space and welcome brides into our OUTW family here.

Here's some of the details you need to know about the new location!

Address: 10 Metcalfe St. W Strathroy (corner of Metcalfe St. W & Caradoc St. N)

Phone #: 519.245.7997 (didn't change)

Store Hours: 

Monday 11-6

Tuesday 11-6

Wednesday closed

Thursday 11-8

Friday 11-6

Saturday 10-4

Sunday by appointment


We designed the new store to have the same feel and privacy as our old store.  Each bride will have her own bridal suite with her own fitting room and mirror built into the room.  The ultimate gown finding experience can be found at Once Upon A Time Weddings!


One of the things I'm most excited about in the new location is our Embellish room.  This room is where you can find the most luxurious casual items as well as gifts for your girls!  Brides who shop at OUTW will get a discount off the items in this room!  Stop in and check it out.  Be sure to check us out on Facebook as well for discounts, sneak peeks and to follow along with us as we grow this room!  Click here!


Grand Re-Opening: Wednesday, September 14th at 6pm.  Full details can be found here!

Join us for cake, a ribbon cutting ceremony and special discounts! 

See you soon!


Erin Bouchard


If At First You Don't Succeed, Try, Try Again!

If At First You Don’t Succeed, Try, Try Again…

Sometimes you have to try things to know if they will work.  Take a risk.  Step outside the box.  We tried a little experiment over the summer months & September to see if it would be better for brides at Once Upon A Time Weddings.  We decided to not have regular business hours and allow brides to book appointments whenever was convenient for them.  We thought it would be more beneficial to our brides.  However, after attending a few bridal shows we have discovered that some brides were coming to the store when we weren’t there.  They felt uncomfortable calling or missed seeing our cell number on the door.  So we want to listen to these brides and better serve our customers.  We know it’s confusing to keep changing things up on you all.  We try to keep on innovating and changing to better serve you!  As always, if you’d like to make a comment or let us know your opinion please email us at 

Photograph by Mark Scherle Photography { }

Photograph by Mark Scherle Photography {}

As of Monday, October 27th our store hours will be as follows:

Monday, Tuesday & Thursday 11-7

Saturday 10-4

Sunday 1-4

We still strongly suggest you make an appointment for bridal so we can walk with you through your personalized bridal gown shopping experience.  We look forward to helping you say yes to the dress!