wedding dress store london ontario

All The Dress Shopping Secrets Revealed

Have you ever wondered what the hype is about finding a gown at Once Upon A Time Weddings?  Today on the blog, owner Erin Bouchard will walk you through a typical appointment at OUTW + answer some of your questions we know you’re dying to ask!  Erin, along with her team of consultants are proud to have helped thousands of brides create their own gown finding story.  She truly believes that magic happens at OUTW and sometimes you just have to embrace the magic.

A typical bridal gown shopping experience.

Most brides book their appointment online or by phoning the store.  We love our online system because it shows you exactly what we have left available each day and you can choose the time that’s best for you.  Once you’re booked into an appointment, you’ll receive a confirmation email that has a link to our form for you to fill out before your appointment.  We’ll ask you questions about your venue, previous shopping experiences and style choices.  This helps your consultant prepare for your appointment and many times our consultants have picked out your gown before they’ve even met you!

On the day of your appointment, you’ll be greeted and welcomed warmly into the shop.  We’ll ask you a few quick questions and then get to the fun!  Your consultant will pull four to five gowns to begin with.  Many, many times you’re gown will be in those first four to five gowns {yes, we’re that good!}.  Sometimes it’s the first gown you put on and sometimes it’s the last.  We’ll walk you through the gowns and ask questions about what you like and what you don’t.  Even if you hate the gown, we’re going to ask some questions to help narrow down what it is that you don’t like so we can make better gown pulls.  We always say, “gowns don’t have feelings” so feel free to tell us the truth about what you like and don’t like!

Once we’ve found a gown you love, we’ll put the finishing touches on with accessories.  Sometimes the magic is honestly in the complete look and we want to help you picture it all together for that walk down the aisle.

After you’ve said yes, we’ll take a group picture with our She Said Yes signs.  This will be posted on social media and captures the excitement of the moment.

Photography by  Amanda Kopcic Photography   Hair + Make Up:  Selah Vie

Photography by Amanda Kopcic Photography

Hair + Make Up: Selah Vie

There is no right or wrong time to say yes to the dress.

There are no magical number of gowns you HAVE to try on before you can say yes.  There aren’t a magical number of stores you HAVE TO visit before you can pull the trigger.  In life there are a lot of analytical decisions we have to make.  Have you ever made a pro/con list or listed out all your options before you could decide?  That’s an analytical decision and they are absolutely necessary for certain decisions in life.  But the gown you’ll get married in and look book on for the rest of your life – that’s an emotional decision.  You’re going to feel a whole bunch of emotions as you try gowns on.  You should however not feel:

1.     Like you’re being rushed or pressured.

2.     Like you’re settling for the best of what you’ve tried on.

If you truly love the gown and can picture walking down the aisle in the dress then it could be your gown.  Follow your heart.  You likely won’t know immediately that it’s your gown.  Most brides know it’s their gown by standing in it for a bit and just imagining it come to life.  That when the magic truly happens.

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Who should I bring to my appointment.

Or how many can I bring to my appointment.  I get asked this question a lot and it’s honestly one of the hardest questions to answer.  I’ve had appointments with three people go horribly wrong and I’ve had appointments with twelve people go incredibly awesome.  Therefore, I always say bring with you who you absolutely would want to be there if magic happened and you had your gown finding moment.  Jealous bridesmaid?  Struggling sister in law?  Leave them at home or let them be part of your bridal reveal after the decision has been made.  The thing is that every person who you bring with you will be thinking of their opinions.  It’s not that they mean to, but they have an idea of what they would like or what they think you should get and they project that opinion on you.  Again, it’s often not intentional at all.  The important thing is that no matter how many people you bring with you, your opinion needs to be heard loudest and most.  Our consultants are excellent at insuring that.

What to bring.

If you own a strapless bra, bring that along with you.  If you don’t that’s okay, no need to rush out and get one.  Just wear a nude or light coloured bra and we’ll tuck the straps down.  If you plan to wear heels on your day and have a pair that is of similar height, bring those along to try on with the gown. 



Why do we pull the gowns for you?

It’s your day.  And we want you to just sit back and enjoy the moment with your family and friends.  Sometimes we need to sit back and let magic do it’s thing!  We also know our inventory well and we may think of gowns to pull that you never even imagined or would have walked right past if you saw it hanging on a rack.  Often we’ll ask during an appointment, “was there another style you had in mind that you really wanted to try on that we haven’t yet”.  If at any point in your appointment your consultant hasn’t asked and you or one of your entourages is wanting to see another style on you, just let us know! 

We do love our jobs at OUTW!  We love working with brides because honestly no two brides are the same, no two weddings are the same and no two gown finding experiences are the same.  Our biggest advice to you is to embrace what makes you unique.  Your story could be you tried on a hundred gowns before you found the one OR your story could be it was the very first gown I slipped into.  Neither of those stories would be right or wrong!  We’d love to work with you and help you say yes to the dress.  Schedule an appointment today and let’s get started!

All The Details of Our Massive SALE!

Today on the blog, we're sharing everything you need to know about our upcoming sale.

The sale will take place in the store on Friday, May 4th from 5pm-8pm at our store, 10 Metcalfe St. W in Strathroy.

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We will have some select VIP appointments on Thursday, May 3rd.  VIP appointments will have early access to all the sale gowns at the sale prices + get a SWAG bag of OUTW goodies whether they buy or not!  Hello, that's awesome!!  You have to be a member of our closed FB group to get a chance to win one of those time slots.  Go here:👉http://bit.ly/2qFp7LQ

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Select wedding gowns will be up to 75% off.  These gowns will be out on the sales floor for you to browse through and try on.  All gowns are final sale and are sold in as is condition.  These gowns will go home with you that day!

We have gowns in the sale from size 6 to size 26.  Our selection of size 18-26 is limited so come early if that's your sizing.  Those gowns go fast!!  * Please note these are bridal sizes not street clothes sizes.

On the sale day, we'll have consultants here to help you, but it won't be your typical OUTW appointment experience. We appreciate your patience + understanding as we deliver amazing prices to you!

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In additional to our sale wedding gowns, we'll have accessories {veils, belts, headpieces, jewellery} marked way down as well.  Like the gowns, these will be cash + carry.  Watch our instagram stories for some sneaks of these in the next week or so!

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We also have some bridesmaids gowns that will be $10 during the sale.  SAY WHAT?!  These gowns would be perfect for bridal showers, rehearsal dinners, or for mix and match maids gowns!  These will also be cash + carry!

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We're giving away a ton of swag right now on Facebook.  Check out our post, like it and tag someone in the comments for your chance to win it all!  We'll announce the winner this weekend! Click here to go to our Facebook page + look for this post.

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Again, the sale is Friday, May 4th & doors will be open at 5pm for the sale.  It's first come, first served.  

Got any questions that we haven't covered? Shoot us an email to info@onceuponatimeweddings.ca or text us at 519.319.6623.