wedding dresses

Real Bride | Kelsey + Greg's Wedding Day!

Well here we are already at the third week of April.  Today we get to journey through Kelsey + Greg's wedding day.  They got married on February 10th, 2018 at Windermere Manor.  Let's dive into their wedding day story.


What did your (now) husband think of your dress?

It was a beautiful dress that was unique to her.

What's your favourite memory from your wedding day? 

We both loved getting ready with our wedding party, as well as hanging out and dancing during the reception. I also sang to Greg during the ceremony after taking SIX MONTHS of singing lessons in secret. No one had any idea what I planned except for the vendors and I will never forget the look on Greg's face as I sang to him.

Who were your favourite vendors from your wedding day?

It's hard to choose! Can we say all of them?
Our day would not have been possible without them.
Michelle A Photography, Through the Lens Productions, Unmistakably You, Caleb from DJ Alpha, NJS Designs, Jim Anderson Flowers, Studio 83 Hair Design, Catherine Krahn (makeup), Invited by Dani, Jeff Hicks (officiant)

We have loved taking this journey with Kelsey + Greg and we wish them many, many years of a happy marriage.  May you look back on your wedding day as the beginning of your next chapter together.

Wedding Gown + Bridesmaids: Once Upon A Time Weddings

Photography: Michelle A Photography

Still looking for your perfect wedding gown?  Book an appointment now, right here.

All About The NEW Location!

We've made it!

This may have been the longest week of my life, but we've officially moved into our new OUTW home!  I'm so excited to share this new space and welcome brides into our OUTW family here.

Here's some of the details you need to know about the new location!

Address: 10 Metcalfe St. W Strathroy (corner of Metcalfe St. W & Caradoc St. N)

Phone #: 519.245.7997 (didn't change)

Store Hours: 

Monday 11-6

Tuesday 11-6

Wednesday closed

Thursday 11-8

Friday 11-6

Saturday 10-4

Sunday by appointment


We designed the new store to have the same feel and privacy as our old store.  Each bride will have her own bridal suite with her own fitting room and mirror built into the room.  The ultimate gown finding experience can be found at Once Upon A Time Weddings!


One of the things I'm most excited about in the new location is our Embellish room.  This room is where you can find the most luxurious casual items as well as gifts for your girls!  Brides who shop at OUTW will get a discount off the items in this room!  Stop in and check it out.  Be sure to check us out on Facebook as well for discounts, sneak peeks and to follow along with us as we grow this room!  Click here!


Grand Re-Opening: Wednesday, September 14th at 6pm.  Full details can be found here!

Join us for cake, a ribbon cutting ceremony and special discounts! 

See you soon!


Erin Bouchard


OUTW Takes on Chicago Bridal Market!


Last week, Sharon and I headed down to Chicago to purchase our Fall 2017 stock for the store.  It’s one of my favourite things about owning a bridal store, because it gives us a chance to analyze our stock before we go.  It’s also cool to meet with other store owners, hang out with friends and check in with owners of the lines that we carry.  While it’s a lot of fun, it’s also a lot of decisions in a short amount of time.  Today on the blog, we're taking you on a behind the scenes look at what it’s like to go to market and purchase stock for the store.


            Fun fact: 46% of the gowns we sold last year were ivory!


            We headed down to Chicago on Sunday morning.  I am not a morning person at all {something I’m trying to change} so the 4 am wake up was not a highlight for me.  In true Erin- fashion we made it out of town when I realized I forgot my visa card at home, so we turned around and headed back.  Once we got to Chicago we checked into our hotel and headed over to market.  Day one is always just a browse and see what’s new.  Check in with some of our designers, find out whose showing where and get a lay of the land.  We had dinner with some friends and crashed early!


            Fun fact: We sold more size 16 wedding gowns than any other size last year!


            On Monday morning some of my coaching stores came over to our hotel and we did a live webinar on selling to different personality types and then went for a group breakfast.  I love the stores that I’m coaching right now and getting to hang out in person with them is always an added bonus.  Then we hit the market floor and got ready to buckle down and make some decisions.  We ended up picking up a new line of gowns that I’m SO excited about.  I almost picked up a different new line, but something was off.  It’s so weird but I feel like my intuition is right sometimes.  {Do you ever feel like that or am I just cray cray?}  I’m so glad I held off because the line that I found is going to be a perfect fit for our store and I cannot wait for them to come in!


            Fun fact: We sold more blush colored gowns last year than we did white!


            We wrapped up market on the Monday so that we could have Tuesday in the city.  We finished the day Monday with deep dish pizza and great company!  Tuesday we enjoyed sleeping in and then headed off for pedicures and shopping.  The perfect last day before we head back to the grind.  A quick but very productive trip!  I’m always anxious to get back into the store and get back to work after being away for a few days!!


            Fun fact: We currently have more fitted gowns in stock than any other shapes!

Holy train batman!!  Many booths at market have live fashion shows throughout the day!

Holy train batman!!  Many booths at market have live fashion shows throughout the day!

Super excited to get this chiffon gown with beaded straps in to the store!

Super excited to get this chiffon gown with beaded straps in to the store!